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Lois Carrier, Certified Financial Planner™ professional is a Founding Principal, President & Chief Executive Officer of Carrier, Maurice & Webb Wealth Advisors.

Lois Carrier started her career in the financial planning field in 1989 and received her Certified Financial Planner designation in 1993. She is the founder, President and CEO of CMW Wealth Advisors—a fee only registered investment advisor firm.

Lois has been a leader in her profession for empowering women with the knowledge and education to be financially successful. Throughout her career she has fostered the idea of eliminating financial illiteracy for women and men alike through the creation of many different seminars in educational outreaches such as WIFFI (Women Investing for Financial Independence), The Money Camp for Kids and Marriage and Money.

On her quest to eliminate financial illiteracy, Lois has written numerous educational articles which have been published in the Journal of financial planning, Investment Advisor Magazine, and Financial Planning Magazine. But she has also lent her talents to the television sector. Lois has interviewed on CNBC at request and has presented educational financial segments weekly on WCYB television, a Fox news affiliate, for over twenty years.

Lois previously served on the founding board of the FPA (Financial Planning Association). She has spoken for conferences for the FPA, Linsco private ledger’s national conferences and many more.


  • S Degree East Tennessee State University
  • A.T. Degree East Tennessee State University
  • Certified Financial Planner Designation
  • Registered Life Planner®

Civic and Business Activities

  • Founding Member – Financial Planning Association (FPA)
  • Charter Member of the Nazrudin Project
  • 2018 Board of Directors of Coalition Against Human Trafficking
  • Member – Board of directors in Greeneville, TN, Children’s Advocacy Centers of Tennessee
  • Member – Board of Directors in Greeneville, TN, YMCA of East Tennessee
  • Member – Board of Directors, Court Appointed Special Advocates for Kids – Kingsport, TN
  • Member – Board of Directors, Rotary Club of Kingsport, TN
  • Member – Board of Directors, Holston Valley Hospital Finance Committee of the Board
  • Member – Sedona Women, Sedona, AZ
  • Member – Sedona Professionals, Sedona, AZ


  • Top Producer in Nation Award Prudential 1990
  • Member of Million Dollar Roundtable 1991 through 1992
  • The Dalbar Financial Professional Seal – 1999
  • Member of the 2003 Congressional Tax Summit in Washington DC
  • 2003-Appointed to the National Republican Congressional Committees Business Advisory Committee
  • 2003 Business Woman of the Year by the National Republican Congressional committee (RCC)
  • 2005 Honorary State Chair Person NRCC of the Business Advisory Council
  • Faculty member for Beyond the Basics Advanced Acute Care Conference
  • 2008 Awarded the prestigious Paul Harris Rotarian award
  • Charter and Founding Board member of the Financial Planning Association
  • Named America’s Top Financial Planners by Consumer Research Council annually since 2006
  • Over twenty years of weekly financial educational segments on local TV

 Speaking Engagements

Some of the most prestigious national conferences Lois has spoken for include:

  • The Institute of Certified Financial Planners
  • The International Association for Financial Planning
  • The Financial Planning Association
  • LPL Financial (five consecutive years)

Lois has also been engaged to speak for local chapters of:

  • Association of Junior Leagues
  • Business and Professional Women
  • National Association of Women Business Owners
  • American Association of University Women
  • American Veterinarian Association
  • American Dental Association
  • Eastman Chemical Association of Chemical Engineers
  • Sigma Alpha Epsilon

Financial Presentations:

  • Money Doesn’t Know or me or me it – Help!
  • The Seven Stages of Money Maturity
  • The Psychology of Money
  • Removing the Mysteries of Money
  • Women Just do it Better (but men can be taught)

Other popular topics include:

  • Body Language – What you’re not saying
  • Attitude, Everyone has one
  • Communication, Kind of necessary??
  • The Personality Styles – What’s yours?
  • Leadership
  • Inspiration
  • Motivation
  • The Love Languages
  • B.S Degree East Tennessee State University
  • M.A.T. Degree East Tennessee State University
  • Charter and Founding Board member of the Financial Planning Association
  • Named America’s Top Financial Planners by Consumer Research Council annually since 2006
  • Over twenty years of weekly financial educational segments on local TV
  • Interview on CNBC and quoted in many prestigious journals and magazines
  • Co-author of the book, “For Women, By Women”
  • Co-host with CMW partner David Maurice of the financial educational radio show "Minding your Money"

"For me there is absolutely no problem, emotional, spiritual or physical that quiet time alone in nature cannot soothe."

Many wonderful people have added to my life for which I am thankful. Many events throughout my life helped mold me into the person I am today even as I am still growing. Looking back I realize that two of them had the greatest impact on my life. The first was growing up the middle child between two wonderful brothers in a very poor and financially struggling family. Our Mother was a saver- our Dad a spender. We grew up with very mixed messages about money. This family experience impacted me in several ways.

The memories of my mother working so hard and worrying constantly about how to provide for us children has been a major incentive in my desire to help women become financially knowledgeable and independent.

My older brother had a disability. Because of that I remember the kids at school treating him extremely cruelly. I also remember being made fun of because I didn’t have fashionable clothes – mine were all hand me downs or mostly homemade. Both of these memories created in me a strong desire to defend and protect anyone or anything considered an underdog. I have dedicated much of my work to educating the poor and have often said if I were independently wealthy I would be a money missionary.

The second was the death of my very best friend tragically killed in an accident our freshman year in high school. At that young age I came face to face with the frailty of life and became very serious – no time for fun and teenage stuff, thus graduating high school and college each in three years and at age 19 ready for what the world had to offer. I finally realized I was always running at and through things as fast as I could go.

The most important thing I have learned about myself is that there is absolutely no problem, emotional, spiritual or physical that time in nature cannot cure. I go to nature and am soothed, healed and my senses put back in order and I remember who God is, and it isn’t me!